Have you ever wondered how Southern Democrat Frank Underwood’s campaign ad would perform against Jeb Bush and Marco Rubio’s? Last week, we conducted a scientific poll to benchmark Underwood’s campaign
“The value of an education in a liberal arts college is not the learning of many facts, but the training of the mind to think something that cannot be learned
“Begin with an end in mind” – Stephen Covey, 7 Habits of Highly Effective People. Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad
The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel
Facebook videos are experiencing massive growth; users are watching billions of videos a day according to Facebook. Let’s look at videos shared natively on Facebook versus YouTube. For instance, according
The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK
During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with
Excerpts: While heatmaps and mouse-tracking are viable solutions for most e-Commerce settings, there are times where companies need to take their research to the next level. As Rick Nguyen, the
Excerpts: Once part of The League, its members receive five new matches every day at 5pm – the so-called “happy hour”. Linking online dating apps to LinkedIn was “a stroke
Traditionally, many advertisers test their ads against norms. “Norms” is the fancy way of saying “average”: the average of all ads tested for a specific industry, tested using the same