Secrets To Actionable Insights.
“Begin with an end in mind” – Stephen Covey, 7 Habits of Highly Effective People. Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad
Is Your Brand Trustworthy?
The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel
Secrets To Massively Increase Your Viral Views
Facebook videos are experiencing massive growth; users are watching billions of videos a day according to Facebook. Let’s look at videos shared natively on Facebook versus YouTube. For instance, according
How Advertisers Adapt to Ad Blockers and Premium Streaming Services
The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK
Are You Ready For Facebook Dislike Button?
During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with
Rick Nguyen interviewed by SitePoint on eye tracking technology.
Excerpts: While heatmaps and mouse-tracking are viable solutions for most e-Commerce settings, there are times where companies need to take their research to the next level. As Rick Nguyen, the
Rick Nguyen Interview with the Guardian
Excerpts: Once part of The League, its members receive five new matches every day at 5pm – the so-called “happy hour”. Linking online dating apps to LinkedIn was “a stroke
How To Increase Ad Performance In Key Target Markets.
Traditionally, many advertisers test their ads against norms. “Norms” is the fancy way of saying “average”: the average of all ads tested for a specific industry, tested using the same
Spot Trender Review on Fantastic Blog
Excerpts: What is Spot Trender? It is a company where you can pretest your ads. This company is specialized on pretesting tv, radio, and online commercial. This market research platform
How To Test Your Digital Creative Quickly, On Budget.
You are creating the latest spot for your company’s new digital ad campaign. You have many questions about the ad – are the actors relatable to audience? Is the music