Though a few automakers dropped out of the Super Bowl this year, there were still pleny of car ads in the game. There were also plenty of dad-related ads. But there were only two car ads heavily feautring dads: Toyota’s “My Bold Dad” and Nissan‘s “With Dad.”
Spot Trender, a research company used by brands and agencies to pre-test ads, helped us see how viewers reacted to the spots second-by-second. A quick look at the charts seems to indicate, well, a tie.