Spot Trender Politics on American Marketing Association (AMA)

Excerpts:

Can Netflix make a better political ad than career politicians? That’s the question the team at market research firm Spot Trender recently tackled as part of their ongoing efforts to deliver practical insights to help ensure advertisers don’t waste valuable time and money. In their recent polling, the company tested Hollywood political heavyweight Frank Underwood, against real-world players Jeb Bush and Marco Rubio.

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