Spot Trender Super Bowl 50 on American Marketing Association (AMA)

Excerpts:

Spot Trender, an industry leader in ad testing technology, tested Death Wish spot against a typical Starbucks at Home commercial, to provide perspective. They published their results here.

While Starbucks took a more gender-neutral approach to their advertising, it was as effective as the Death Wish ad in causing viewers to consider and recommend the product. Women were much more likely to purchase Starbucks coffee after seeing their ad.

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