Spot Trender Toyota Vs. Nissan on Advertising Age


Though a few automakers dropped out of the Super Bowl this year, there were still pleny of car ads in the game. There were also plenty of dad-related ads. But there were only two car ads heavily feautring dads: Toyota’s “My Bold Dad” and Nissan‘s “With Dad.”

Spot Trender, a research company used by brands and agencies to pre-test ads, helped us see how viewers reacted to the spots second-by-second. A quick look at the charts seems to indicate, well, a tie.

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