Business

Rick Nguyen blogs about business.

Rick Nguyen Interview with Advertising Age on Dove Care #RealStrength

Last year Spot Trender, a research company used by brands and agencies to pre-test ads, helped us see how viewers reacted to big Super Bowl commercials second-by-second. This year it’s back on the case, starting with one of the first 2015 Super Bowl ads to be pre-released: Dove Men+Care’s ode to fatherhood, which scored one …

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Advertising Age featured Spot Trender Super Bowl 2014 Data

Advertising Age wrote an insightful article on viewer reaction toward five different Super Bowl commercials: Toyota vs. Volkswagen, Godaddy vs. Squarespace, and how sex appeal helps H&M sell product. To view the full article: http://adage.com/article/special-report-super-bowl/watch-love-hate-grew-super-bowl-ads-play/291467/ You can also view additional insights on Super Bowl commercials here: http://blog.spottrender.com/2014-super-bowl-commercials-consumer-reaction-charts/

How to make video explainers that increase conversion

“99% of advertising doesn’t sell much of anything” – David Ogilvy, advertising legend. If you’re on a budget and you’re looking to make a video explainer that increases conversion (sales!), you’ve found the right guide. This guide covers three fundamental steps of making a solid video explainer that you can be proud of: I. Planning: …

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Top scientists perfect video trailer with Spot Trender to promote research

July 25,2013 – Mountain View, California. Rick Nguyen advised top international scientists on how to make compelling promotional video for their research. Background: Project PoSSUM has partnered with NASA to use imaging and remote sensing techniques from commercial, reusable suborbital space vehicles to study noctilucent clouds, which can answer critical questions about our climate. In …

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Optimus Space featured in Silicon Valley Space Center Press Release

Optimus Space, a solution Rick Nguyen originated with Alex Luebke to save lives during disaster situation was featured on Silicon Valley Space Center Press: What happens in an emergency when the power goes out either here or in space? Optimus Space to the Rescue. Using unmanned aerial vehicles (UAV) and inflatable structures for use in …

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