Rick Nguyen interviewed by SitePoint on eye tracking technology.

Excerpts:

While heatmaps and mouse-tracking are viable solutions for most e-Commerce settings, there are times where companies need to take their research to the next level. As Rick Nguyen, the founder of ad testing firm Spot Trender pointed out in an interview.

While eyetracking be can be more expensive than traditional UX testing methods, like click tracking or mouse tracking, eyetracking can significantly improve your sales. For instance, if you have a site selling hats, you would probably want users to focus on the hat rather than the shirt the model is wearing.

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