How did Frank Underwood’s ad perform against Bush and Rubio’s?

Have you ever wondered how Southern Democrat Frank Underwood’s campaign ad would perform against Jeb Bush and Marco Rubio’s? Last week, we conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. We decided to share some teaser data for your entertainment! Videos Tested: …

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Is Your Brand Trustworthy?

The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel scandal. As trust is one of the most important factors affecting your brand, let’s examine how you can use optimize your ads through testing and …

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How Advertisers Adapt to Ad Blockers and Premium Streaming Services

The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK consumers are likely to use ad-blocking software, 95% would consider using them in the future. The rise of premium streaming service. Streaming services like Netflix …

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Rick Nguyen interviewed by SitePoint on eye tracking technology.

Excerpts: While heatmaps and mouse-tracking are viable solutions for most e-Commerce settings, there are times where companies need to take their research to the next level. As Rick Nguyen, the founder of ad testing firm Spot Trender pointed out in an interview. While eyetracking be can be more expensive than traditional UX testing methods, like …

Rick Nguyen interviewed by SitePoint on eye tracking technology. Read More »

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