Opinion

Advertising in crisis: What do the best performing ads during the COVID-19 crisis have in common?

When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month from brands looking to stay top-of-mind and gain …

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Interview with The Sai Gon Times (Thoi Bao Kinh Te Sai Gon)

Article in Vietnamese. You can find the original article here: PDF Download: Saigon Times Interview English translation: During my travel to Silicon Valley, California, I got a chance to meet Rick Nguyen. He is co-founder of Spot Trender, a technology startup successfully disrupting a multi billion-dollar advertising testing industry in the United States. As a …

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