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How Entertainment Studio Networks uses Spot Trender to understand their audience
According to Media Village, Entertainment Studios had been ramping up programming and distribution with brands like Justice Central.TV, Comedy.TV and Recipe.TV. While Entertainment Studios’ networks are Nielsen rated, they used Spot Trender to gain a deeper understanding of the audience: Though Entertainment Studios Networks are Nielsen rated, Kelly and Arouh wanted to delve deeper into …
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Advertising in crisis: What do the best performing ads during the COVID-19 crisis have in common?
When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month from brands looking to stay top-of-mind and gain …
Documentary: Rick Nguyen – Disrupting the Advertising Industry in America.
It was an honor to have my work so far with Spot Trender documented on Vietnam’s national TV! I managed to do the entire interview in Vietnamese (with English subtitle) 😁
Interview with The Sai Gon Times (Thoi Bao Kinh Te Sai Gon)
Article in Vietnamese. You can find the original article here: PDF Download: Saigon Times Interview English translation: During my travel to Silicon Valley, California, I got a chance to meet Rick Nguyen. He is co-founder of Spot Trender, a technology startup successfully disrupting a multi billion-dollar advertising testing industry in the United States. As a …
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Spot Trender Politics on American Marketing Association (AMA)
Excerpts: Can Netflix make a better political ad than career politicians? That’s the question the team at market research firm Spot Trender recently tackled as part of their ongoing efforts to deliver practical insights to help ensure advertisers don’t waste valuable time and money. In their recent polling, the company tested Hollywood political heavyweight Frank …
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Spot Trender Super Bowl 50 on American Marketing Association (AMA)
Excerpts: Spot Trender, an industry leader in ad testing technology, tested Death Wish spot against a typical Starbucks at Home commercial, to provide perspective. They published their results here. While Starbucks took a more gender-neutral approach to their advertising, it was as effective as the Death Wish ad in causing viewers to consider and recommend …
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Spot Trender Data on Super Bowl 50 on CNBC
Excerpts: According to commercial analytics firm Spot Trender’s national representative poll of Super Bowl ads, 64 percent of people said that they enjoyed the ad, and 87 percent said they would remember it. More than half said they were likely to buy the product. Click here to see full article.
Optimize Persuasion With Reaction Graphs
“Content is king!” – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to high quality quantitative and qualitative …
The Dark Side of Survey Design
Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate states. Major news outlets have used this poll in their stories; for instance, The New York Times stated: Nearly 20 percent of Mr. Trump’s voters disagreed …
