Technology

Rick Nguyen blogs about technology.

Spot Trender Politics on American Marketing Association (AMA)

Excerpts: Can Netflix make a better political ad than career politicians? That’s the question the team at market research firm Spot Trender recently tackled as part of their ongoing efforts to deliver practical insights to help ensure advertisers don’t waste valuable time and money. In their recent polling, the company tested Hollywood political heavyweight Frank …

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Spot Trender Super Bowl 50 on American Marketing Association (AMA)

Excerpts: Spot Trender, an industry leader in ad testing technology, tested Death Wish spot against a typical Starbucks at Home commercial, to provide perspective. They published their results here. While Starbucks took a more gender-neutral approach to their advertising, it was as effective as the Death Wish ad in causing viewers to consider and recommend …

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Spot Trender Data on Super Bowl 50 on CNBC

Excerpts: According to commercial analytics firm Spot Trender’s national representative poll of Super Bowl ads, 64 percent of people said that they enjoyed the ad, and 87 percent said they would remember it. More than half said they were likely to buy the product. Click here to see full article.

Optimize Persuasion With Reaction Graphs

“Content is king!” – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to high quality quantitative and qualitative …

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How did Frank Underwood’s ad perform against Bush and Rubio’s?

Have you ever wondered how Southern Democrat Frank Underwood’s campaign ad would perform against Jeb Bush and Marco Rubio’s? Last week, we conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. We decided to share some teaser data for your entertainment! Videos Tested: …

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