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Rick Nguyen in the News

Interview with The Sai Gon Times (Thoi Bao Kinh Te Sai Gon)

Article in Vietnamese. You can find the original article here: PDF Download: Saigon Times Interview English translation: During my travel to Silicon Valley, California, I got a chance to meet Rick Nguyen. He is co-founder of Spot Trender, a technology startup successfully disrupting a multi billion-dollar advertising testing industry in the United States. As a …

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Spot Trender Super Bowl 50 on American Marketing Association (AMA)

Excerpts: Spot Trender, an industry leader in ad testing technology, tested Death Wish spot against a typical Starbucks at Home commercial, to provide perspective. They published their results here. While Starbucks took a more gender-neutral approach to their advertising, it was as effective as the Death Wish ad in causing viewers to consider and recommend …

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Spot Trender Data on Super Bowl 50 on CNBC

Excerpts: According to commercial analytics firm Spot Trender’s national representative poll of Super Bowl ads, 64 percent of people said that they enjoyed the ad, and 87 percent said they would remember it. More than half said they were likely to buy the product. Click here to see full article.

Rick Nguyen interviewed by SitePoint on eye tracking technology.

Excerpts: While heatmaps and mouse-tracking are viable solutions for most e-Commerce settings, there are times where companies need to take their research to the next level. As Rick Nguyen, the founder of ad testing firm Spot Trender pointed out in an interview. While eyetracking be can be more expensive than traditional UX testing methods, like …

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Browse Brisk: How Business Leaders are using Spot Trender

Excerpts: Who can benefit from Spot Trender Charities can easily test their promotional videos to ensure that it is persuasive enough to determine viewers to volunteer and donate Indie video content producers can test their trailers and receive results within a few hours Crowd funding projects can test their videos, in order to improve them …

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